According to the Korea times, Samsung is developing custom-made smartphones for Coca-Cola and Pepsi, in a bid to sustain growth momentum in its handset business. This move was Samsung’s first step to strenghten its business-to-business (B2B) sector to prepare for full saturation of the business-to-consumer market.
Samsung officials also said that the company is targeting top-tier marketing-driven firms as they believes that smartphone solutions have reached a level where it needs to serve corporate clients. And Samsung is increasing … Continue reading
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